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Guide To Best Selling Short Fill E-Liquid Brands in 2023 – And Why

Best Selling Short Fill E Liquids Vapour Days UK

Choosing a flavourful short fill E-Liquid is a challenge in this vape industry with hundreds of choices. The industry is also constantly changing and evolving. Here, we look at which short fill e-liquids have been the best-selling at Vapour Days UK so far in 2023, and why customers love them!

What Are Short Fill E-Liquids?

Short fill e-juices are typically used in reusable vape kits designed to blow bigger clouds and maximise flavour production. Short fills usually work in sub ohm / direct-to-lung (DTL) or restricted-direct-to-lung (RDL) vape kits best. They differ from salt nicotine and freebase e-juices since shortfills tend to have higher VG percentages and tend to be a thicker juice. Usually these juices have zero nicotine options with the possibility to add nicotine shots to create low-levels of nicotine.

This year has seen a surge in vapers using salt nicotine and disposable vapes, which have mostly dominated the vape scene. However, there are still many vapers who enjoy flavour chasing and cloud production. This post helps see which short fill brands and flavours are succeeding in the 2023 vape market.

Runner Up: Zeus Juice

Guide To Best Selling Short Fill E-Liquid Brands in 2023 – And Why

Zeus Juice are huge 120ml short fills with zero nicotine or the option to add 1 or 2 nic shots to make 1.5mg or 3mg of juice. They are manufactured in the UK with 70% VG, making them perfect for both DTL vape kits as well as RDL vapes. Vapour Days UK stock the best three Zeus Juice flavours, with their rankings as follows.

  1. Black Reloaded – a tasty mix of blackcurrant menthol is highly saught after by fruity menthol lovers. You can vape this flavour again and again as the menthol prevents you from getting vapers’ tongue.
  2. Dimpleberry Ice – a delightful mixture of mixed berries, eucalyptus and ice. This flavour was inspired by Vampire Vape’s Heisenberg juice, and is very popular with Heisenberg fans.
  3. Dimpleberry – this flavour is similar to the well loved Dimpleberry Ice except it doesn’t include the ice blast for a less brain freezy effect.

Third Best Seller: Soda Boss

Guide To Best Selling Short Fill E-Liquid Brands in 2023 – And Why

Soda Boss are incredible value juices at only £14.99 for 120ml, or 2 x bottles for £25! They are delicious flavours and at 70% VG are ideal for DTL and RDL kits.

  1. Dark Berry Razz – dark berries and raspberries take centre stage with Soda Boss sales because it is simply the tastiest mix of fruits around.
  2. Mango & Raspberry
  3. Peach & Raspberry
  4. Summer Punch – a fruit cocktail drink blended up into a huge 120ml bottle for fruit lovers.

Second Best Seller: Sticky Wicks

Guide To Best Selling Short Fill E-Liquid Brands in 2023 – And Why

Sticky Wicks are delicious flavours to spice up your vape experience. They are loved because they are unbeatable for quality of flavours. Being 70% VG they can also be vaped with both DTL and RDL vape kits, and they are popular with both types of vapers. They are manufactured in an ISO-certified laboratory in the UK and offer a clean and quality vape experience.

Sticky Wicks are also incredible value for money at any 2 x 50ml Bottles for only £15, including nic shots! Our best-selling flavours so far in 2023 are:

  1. Watermelon Ice 🍉
  2. Strawberry Milk Bottles 🍓
  3. Blueberry Muffin 🧁
  4. Strawberry Doughnut 🍩

Winner: Cornish E-Liquids

Guide To Best Selling Short Fill E-Liquid Brands in 2023 – And Why

Cornish juices have been a smash hit in Cornwall and across the whole of the UK since before the Tobacco Products Directive came into effect for vape juices. Their flavours are supreme, with Wot A Melon and Riptide selling in significant volumes compared to other competing short fill brands. Cornish 50mls are also incredible value for money at any 2 x 50ml Bottles for only £15, including nic shots!

  1. Wot A Melon 🍉 🍓 this recipe may sound simple – sweet strawberries and juicy watermelons – how many times have we seen this flavour combination tried in the vape industry. However, there is something quite exceptional about the Cornish version, with the most incredible of the two flavours juiced together. We’re sure there must be a secret to making this Wot A Melon, but as yet, vapers choose the Cornish one time and time again compared to any competitors’ attempts.
  2. Riptide – it is hard to imagine a beautiful blend of mixed fruits, so sweet and moreish. This flavour is the finest of mixed fruit juices around.
  3. Blue Sky – blueberry and pomegranate, who wouldn’t want to give this a try.
  4. Cream Tea – sit down and relax away the hours with this delicious cream tea.
  5. Vanilla Wave – the ranking of Vanilla Wave changes frequently and often appears high on the list as a special dessert, vanilla custard flavour.
  6. Love Shack – for those wanting a unique combination of fruits, here is a strawberry 🍓, pear 🍐 and apple 🍎 flavour.
  7. Lush – as the name describes, this is a lush flavour. A blue raspberry slushie to freshen up those summer days.
  8. Sweet Classics – rhubarb and custard sweets bottled up into a deliciously sweet vape.


Although this post appears like there are certain brands which dominate the sales of short fills, there are many customers who love trying new brands and flavours. There is always room for new flavours and quality short fill brands. It is this variety of short fill juices which helps keep vaping an exciting hobby for sub-ohm vapers.

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